2nd Blog Post for Logo's

Sydney Gordon

From first glance can you tell me the names of all five companies logos. These companies have installed just a few colors and a trademark to their products and now their logo is significant to what they sell. The companies go as followed Nike, Poland Spring, Google, Toysrus, BMW and Starbucks. Each company is different in their own way. Nike is a multinational corporation that is engaged in the design, development and manufacturing of footwear, apparels, equipment and more. Its as simple as a swoosh printed on almost every piece of athletic wear in the world and it is significant to the slogan just do it. That swoosh can also be known as a check mark and a check mark in the sports world means done or completed. With a bunch of promotion and advertising they were able to get the logo and slogan enforced in peoples head across the world.

The next logo is Poland spring, which is a brand of bottled water manufactured in Poland, Maine. When you seen the label did you picture the tastiness of a mouth full of refreshing cold water. The spring for this water company was founded in 1845 and now is derived from multiple springs in different cities. It is also the top selling water starting in 2006.

Google’s logo is a multicolored upper case G for quick and the primary Google logo is the word spelled out in the same color order; Red, yellow, green, and blue. Google is an American multinational technology company that specializes in internet-related services and products.

Toysrus is an American toy company, which was originally a children furniture store. Their logo is multicolored words and also a giraffe names Geoffrey is known as the spokesman for this store. The colors in the logo also represent the colors of the rainbow which draws the attention of children; fun, energetic and happy.

BMW is a multinational company, which currently produces luxury automobiles and motorcycles and also aircraft engines. The logo is white and blue-checkered boxes representing the colors of the Bolivarian flag and also silver propeller blades against the blue sky. That is very unique of the company to do because it was only coincidently the same colors of their flag.

Starbucks is an American coffee company and coffeehouse chain, which was founded in Seattle 1971. The logo Starbucks logo was the image of a “twin-tailed mermaid”, or siren (Sirenumscopuli). Greek mythology has it those sirens lured sailors to shipwreck off the coast into a rocky place of an island in the South Pacific, also sometime referred to as Starbuck Island5. The green background represents growth, freshness, uniqueness and prosperity of Starbucks. Since siren lured shipwreck, Starbucks uniquely lure customers into their locations.

In conclusion, each company has a specific and significant way to appeal to their customer’s eye. There are thousand of repetitive businesses that have different meanings for their brand. So instead of each car company being a logo of a car they have to be creative and unique enough to be different but all the same.